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Learn how Google Ads for Realtors compares with Zillow and Realtor.com leads, including search intent, targeting, lead generation, tracking, and control over leads.
Insurance lead generation is one of the hardest parts of running an independent agency. Buying leads can keep new inquiries coming in, but shared leads, inconsistent contact information, and competition from other agents can make it difficult to know how much value you're actually getting. So is buying insurance leads the best way to grow? Not necessarily. The right approach depends on your budget, your target market, your ability to follow up, and whether you want a steady source of inquiries you actually control. This guide covers the questions worth asking about shared and exclusive leads, what it takes to generate your own, and where paid advertising fits in.